• Company

    GOAT Games.

  • Services

    Branding, Product Design

For Embezzlement, a strategy board game developed for GOAT Games, I was responsible for designing the full product packaging and visual identity, including the box artwork, layout, and supporting graphic elements. The goal was to create a visually striking package that immediately communicates the game’s theme of deception, strategy, and high-stakes decision-making.

In addition to the box design, I also designed the game manual, ensuring the instructions were clearly structured, easy to follow, and visually aligned with the overall brand of the game. The manual balances readability with thematic design elements so players can quickly learn the rules while staying immersed in the game’s aesthetic.

The final result was a cohesive design system across both the packaging and instructional materials, helping establish a strong visual identity for the game while enhancing the overall player experience.